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itweb.africa > article > digital-commerce-has-evolved-from-a-messaging-tool-to-a-growth-engine > PmxVEMKEO6dvQY85

Digital commerce has evolved from a messaging tool to a growth engine

3+ week, 5+ day ago   (987+ words) digital commerce in South Africa has reached a point where a missed delivery notification or failed authentication message can be the difference between conversion and churn. Customer communication is no longer a peripheral function or a technical add‑on; it…...